I was born in communist Russia in 1984 and by the time I finished first grade the Soviet Union collapsed. My life as I knew it was fast becoming a distant memory. My mother who studied technology and worked at the factory throughout university and then teaching at the local school, she was now after more lucrative business opportunities. As the collapse meant Russians could set up and own private enterprises, travel and there was a huge demand for all sorts of goods they have not seen or experienced before, the opportunities were plentiful.

Photo by alexey turenkov on Unsplash

She started to import textiles into…


Back in 2018 when I came up with an idea and a name for my start-up AirCook For You, I had a clear idea what I would do to promote, who it will appeal to and so on. Yet over a year later, I was facing a failure due to lack of funds, energy and also sudden changes in market trends. I pivoted, found resources and fought back. Here is my short story.

Photo by Daria Nepriakhina on Unsplash

You know, I read the books, I found an idea, I had some money to build the platform, I knew people who would build it. I had…


This is How We Built Remote Work and Life before pandemic

I am writing this in the middle of pandemic or maybe start of it. Who knows? Nobody. Everything blew out of proportion fast and we in the UK certainly did not expect a lockdown after a promised here immunity. I work from home and my husby does too. We have 2 small kids, 1 of them at preschool. Small kids don’t mind changes. They don’t need homeschooling. We have not lost our jobs. …


My oldest son Clive drawing while I am working and his sister is taking a nap

Its everywhere these days, how to work from home, how to stay healthy, how to exercise indoors, how not to go crazy…!!! While it may be new to some, I have been doing this for nearly 5 years. At first, I was allowed to work from home as part of my role at a corporate job, then I moved to full-time self-employment at the start of 2017. By then I had a 6 months baby as well and I worked almost 40 hours a week and often more. Since I had no maternity cover and plenty of time (yes, I…


It's after 9 pm that I am writing this on a Friday. I am sat the couch in my living room and I am still thinking about this afternoon while I should be relaxing and enjoying the evening and my productive week.

Its not the first time its happening but I hope I found a way to kick this. Feel free to skip the middle part and go to the last paragraph where I share the main message and point of this article.

See a few days ago we run a competition on our Instagram page and the prize was…


Photo by Mimi Thian on Unsplash

I am an entrepreneur and a marketing consultant and a full-time mum to 2 small kids. I gave up my job as a business analyst at a major software company when I was 5 months pregnant with my first baby. I figured working from home or being remote was everybody’s dream and I actually had a chance of making it happen. My freelance career was booming by the time I gave birth. I picked up clients easily, had referrals and while my son slept I worked 40-hour +week at home. It was great. I was proving myself right.

Few things…


I consider myself a leader (not a follower), although I am an introvert by nature. At school and college when I was asked to speak to a class, I was always terrified. Later in life, at college, whenever I had a question and pulled myself together to ask it I was told to speak up. I still do! My voice is low and I often mumble. I am aware of it.

Through life, I learned how to navigate the situation and play according to my strengths and weaknesses. Because I am shy to speak louder, I tend to communicate online…


For anyone who has not been through an accelerator, it could be both an exciting and unknown world at first. Accelerators are build and used to get YOU and YOUR START-UP — investor ready. That's a known fact. The other unknown fact is that nothing will probably get you ready for a series of nerve-wracking moments, people who question your business plan and try to find flows in everything you believe in.

I self-funded my start-up from the start and not pursued the thought of looking for investment to date. I find the whole idea of writing a long business…


While moving is nothing new for me and I have adapted a few tricks to make friends and connections fast in a new place (read part 1 of this article), the process of establishing yourself and new business in a new place could be tricky and hard for some.

I am mostly an introvert and I prefer to listen than speak. However, this approach will only get you so far when you are trying to get the word out about your venture. …


Photo by Allie Smith on Unsplash

Last week I was one of the 7 startups to pitch in front of investors for the first time. While I heard some great ideas and met nice people, I was the only female founder. The lack of women in business and entrepreneurship in the UK is not uncommon. I believe I know all the barriers, but this post is how we can help more women to follow their dreams.

I always look for opportunities to help women. Last week a local lady connected with me on LinkedIn. She spotted my video case study and wanted to know how I…

Elena Leeming

Foodie. Home cook. Marketer. Founder @ AirCook for You

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